George Mason University is implementing Salesforce as the system of engagement across the institution for the student journey.

The shift to a single platform will streamline university data and technology systems to create a more connected student experience. This marks an institution-wide transformation in the way we approach technology solutions across academic and administrative offices.

Our students are at the core of what we do here at Mason, and the move to Salesforce will allow us to modernize the student experience to better enable success by providing simplified and efficient student services.

Watch this video introduction to the Salesforce project or access the presentation directly to learn more about the future of Salesforce at Mason.



The shift to Salesforce will lead to simplified and efficient student services. Students will be able to access a unified platform, leading to a more seamless and user-friendly experience. This consolidation will reduce confusion and improve overall student satisfaction.

Student Success, replacing Navigate, will make it easier for students to seek guidance, build connections, and stay on track academically. Recruitment and Admissions will enhance engagement between the university and applicants, providing future students with clear communication throughout the decision-making process.


University faculty will have access to more comprehensive data about their students, enabling them to provide more informed guidance and interventions. This holistic view of student progress will allow faculty to contribute more effectively to students' academic success.


Salesforce will help streamline Mason’s data systems, leading to increased efficiency in administrative processes. Staff will be able to access and manage student information more effectively which will result in a better student experience. 



Mason will secure an implementation partner and embark on a robust engagement strategy to gather necessary business requirements, host design sessions with stakeholders from across the university, and successfully customize and operationalize these tools for the Mason environment.

The Salesforce project is divided into three phases:

Pre-Implementation Phase

Spring through summer 2023

  • Mason gathering business requirements for immediately impacted users  
  • Request for Proposal (RFP) – launching an RFP process to secure an implementation partner

Implementation Phase

Anticipated to begin summer 2023

Implementation partner to:

  • Gather necessary business requirements
  • Host design sessions with stakeholders from across the university 
  • Customize and operationalize tools for the Mason environment 

Launch and Process Improvement Phase

Date TBD

Contact Us

Members of the Mason community who would like to be engaged in future stakeholder conversations, sign up for project notifications, or ask a specific question should complete the Salesforce Stakeholder Engagement Form.

If you have any general inquiries, please send an email to

To find the point of contact for your user community, refer to the table below. Reach out directly to your designated point of contact to learn more about how you can get involved, as the process may vary for each user community.

User Community   Point of Contact (POC) 
Enrollment Management Andrew Bunting
University Life Casey Machuga
Undergraduate Education* Sylvia Lee
Graduate Education* Laurence Bray
Continuing and Professional Education Sarah Hott
School of Business Kevin Brown
Bradley Morris
Requirements Validation and Process Mapping Functional unit POC

*Faculty and advisors are asked to reach out to the graduate or undergraduate education points of contact to be connected to the liaison for their college or school.